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Martin and Alice Provensen: Creating Tony the Tiger

by Trevor May | 18th June 2009 | Advertising Illustration | Comment on this

Tony the Tiger by the Provensens, with Groucho Marx

Leif Peng has a superb piece over at his blog, “Today’s Inspiration”, on Martin and Alice Provensen’s creation of Tony the Tiger, the long-standing spokes… uh, -tiger for Kellogg’s Frosted Flakes (“Frosties” to us over this side of the pond). As it turns out, Tony wasn’t the only animal auditioning for the part…

Tony the Tiger’s birth was noteworthy enough to make it into the news briefs section of the September 1953 issue of Art Director and Studio News. The short piece mentions that Tony was not the only cartoon mascot intended for Kellogg’s Frosted Flakes. There was also Katy the Kangaroo and Zeke the Zebra, and from doing a little research I discovered that Elmo the Elephant and Newt the Gnu were also under consideration.

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